XVIII – The centre for advanced screening – brand identity.

Atticus were asked to create and develop a prestigious health screening service targeted at senior corporate executives and wealthy individuals. Positioned as the quintessential service of its type, every aspect of the brand needed to exude confidence and quality to reflect the uniqueness of the offering, the reputation of the clinical board and the exquisite interior of the centre.

Activity included naming, brand creation, website, video, photography, printed brochures and patient information.

XVIII represents the expertise and skill of some of the worlds’ most respected and experienced medical consultants. We brilliantly crafted a brand design to reflect a world of exclusivity, discretion and the most individual service.

Every touch point is a seamless brand experience that reinforces the centres’ message of expertise, luxury and discretion.

The centre was opened by HRH The Duchess of Gloucester, GCVO on 22nd May 2014 and shortly thereafter, fully operational.

“This has all been made possible by your dedication and professionalism… never losing sight of what we were striving for at XVIII. I congratulate you on your amazing team and thank you for all your energy and creative talents!” – LIZ VENN, Client Support Manager, XVIII.

Created whilst at Atticus, 2014.