SonyZone – Re:volution – retail brand messaging & comms concept.

SonyZone Re:volution is a concept brand to meet the growing requirement for recycling and Sony’s target to achieve a zero environmental footprint in the near future.

Sony, which is promoting the use of renewable energy, is a member of the international initiative "RE100".

In addition to bringing forward its "Road to Zero" climate change achievement year, Sony is also accelerating the goal of achieving 100% renewable electricity used at its own sites by ten years from 2040 to 2030.

These were early concepts created at Design Centre Europe attempting to incentivise customers to return their audio packaging to a specific SonyZone area in SonyCentres and other retailers, in return for free downloads.

Created whilst at Sony Design Centre Europe, 2008 ©