neo for glo – ‘Night Sensations’
Packaging design suite.

The GLO NEO Night Sensations suite presented a precise creative challenge – three distinct flavour personalities, one cohesive product family, and a format innovation that needed to feel as considered on shelf as it performs in use.

Each variant required its own visual and tonal identity while remaining unmistakably part of the same system. The mandarin leads with warmth and richness. The blueberry brings a bolder, more unexpected energy. The grape and sour mix sits in a more refined, premium register – delicate on the surface, surprising underneath.

SUNSET SWING CLICK – Mandarin Capsule. Rich tobacco flavour with a mandarin flavour capsule
Rich tobacco flavour meets a hint of mandarin – a capsule experience that's entirely its own. GLO NEO Demi delivers 30% more tobacco in a refined new format, with a mandarin capsule that transforms the draw at the squeeze of a finger. Intense, long-lasting, and unmistakably GLO.

MIDNIGHT SUN CLICK – Blueberry Capsule. Quality tobacco blend with sour fruit flavour and a blueberry capsule
A quality tobacco blend with a sharp sour fruit edge – and a blueberry capsule waiting inside the filter. GLO NEO Demi brings 30% more tobacco to every session, with a flavour twist that's as unexpected as it is satisfying. Bold, fruity, and built for the GLO Hyper+.

TWILIGHT DANCE CLICK – Grape & Sour Mix Capsule. Delicate notes of grape with a sour mix capsule
Delicate notes of grape in a premium tobacco blend – refined, smooth, and quietly complex. Squeeze the capsule and a sour mix flavour opens up an entirely new dimension. GLO NEO Demi. Elegant by design. Surprising by nature.

Created whilst at Landor.