ARM – Advanced Race Modelling. Visual ID and guidelines

Brand Values

  • Technically advanced

  • Data analytics

  • Sophisticated

  • Serious

  • Accurate

Market

  • Serious and aspiring bettors in horseracing

  • They will be familiar with the concept of value, likely current users of timeform or similar. Also users of betfair or similar. ARM will, in time, bridge the gap between the form book and the betting exchange.

Concept

The concept was derived from a plan view of a racecourse, in the shape of an abstracted letter ‘a’, complete with horses.

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