Starbucks – LEP chocolate.

After working for months on live Starbucks ‘Chilled Classics’ packaging, I wondered – what if… Starbucks Reserve released a limited edition coffee-flavoured chocolate?

Challenge
Design a limited edition chocolate + coffee range that showcases the brand’s commitment to quality and craftsmanship, including each blend’s key features and coffee stories inspired by their cultural origins – in 1 day!

Outcome
The engaging stopping power of the unique designs piques the curiosity that encourages trial and purchase. Consumers are led on a journey to discover more about chocolate + coffee origins and be part of supporting the brand’s ethical sourcing of sustainable products. 

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2023 ©

SBUX Choco Mood.png
SBUX Choco_x3 copy.png
SBUX_Choco_x2 BoliviaCostaRica.png
SBUX_Choco_x2 PeruBrazil.png
SBUX_Choco_x4 copy.png
SBUX_Coffee_Chocolate_BOLIVIA.png
SBUX_Coffee_Chocolate_BRAZIL.png
SBUX_Coffee_Chocolate_COSTA RICA.png
SBUX_Coffee_Chocolate_PERU.png
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