Shuropody – brand refresh, comms & merchandising system.

We worked with Shuropody to develop a dual function high street outlet for footwear and foot care.

To the front a full range of ‘foot friendly’ products are displayed on simple, clean merchandising blocks to emphasise the calm and accessible brand values held by the company. 

More recently we revisited the brand hierarchy and created a new tagline of “treat your feet”, combining brighter, more targeted visual imagery and a greater emphasis on foot care.

Created with Emma Wynn (3D) whilst at The One Off.