Starbucks Reserve – Limited edition chocolate packaging.

After working for months on live Starbucks ‘Chilled Classics’ packaging, I wondered – what if… Starbucks Reserve released a limited edition coffee-flavoured chocolate?

Challenge
Design a limited edition chocolate + coffee range that showcases the brand’s commitment to quality and craftsmanship, including each blend’s key features and coffee stories inspired by their cultural origins – in 1 day!

Outcome
The engaging stopping power of the unique designs piques the curiosity that encourages trial and purchase. Consumers are led on a journey to discover more about chocolate + coffee origins and be part of supporting the brand’s ethical sourcing of sustainable products.

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Starbucks Reserve – Limited edition chocolate packaging.

A 21st-century homage to the Three Mills Distillery

Finding and creating a distinctive brand language

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