ZYN Nordic Borders Branded Rolls

Consumer behaviours at the borders

• Planned purchase – many consumers drive hours to come and buy their favourite product at a discounted price.

• Bulk purchase –consumers are looking for economies of scale.

• Informed consumers – all consumers are very familiar with the category and most brands.

• Appetite for discovery – Nordics consumers love to try new products, new flavours… always on the look for something new!