Swiss radler brand and packaging
Schaffhausen is a charming city on the river Rhine, near the border with Germany and the Rhine Falls, Europe's largest waterfall. Due to its historic old town, the Munot Fortress, the wine region and the nearby Lake Constance, and it was these features that inspired me to create this concept.
Brewed in the spirit of Schaffhausen, where the Rhine meets history, wine, and the thunder of Europe’s largest waterfall. A refreshing Radler born of Swiss clarity and modern taste.
Creative rationale
Instantly recognisable as Swiss due to typography and refreshing aesthetic.
Gritty and modern through texture and subtle overlays.
Rooted in place by including the region coordinates, and weaving in geometric wave iconography and geographical contours lines.
“Crafted on the Rhine, Inspired by Tradition.”
