Allergan – Chronic Migraine e-awareness creative platform – concepts.

The Chronic Migraine (CM) Tax campaign was launching at key events from September 2018, throughout a series of key activations. It’s crucial that all communications around CM Tax have a consistent and coherent identity, both in terms of the messaging and the visual elements.

Contents

• CM Tax: an overview
  Visual Identity
  – Logo
  – Typeface
  – Colour palette
  – Applications

The CM Tax logo is designed to be simple and impactful.

Our creative approach

• Our creative approach is informed by two factors:
  – Firstly, CM sufferers lose a significant portion of their time to the condition (the tax), through the ‘interference’ that CM causes.
  – Secondly, the condition is unpleasant, disruptive, messy and unpredictable.

Created whilst at DDBRemedy, 2018 ©