Pippa Martinson Cake Design – rebrand.
‘Elegance and refinement’ was the ambition for the rebrand of this bespoke bakery and cake design business.
The unique symbiosis of bees and flowers was the catalyst for the brand concept. What do we all crave every now and again? ‘A sweet embrace’.
Further to the main brand, the Cake Design School also required consideration and developed into its own sub-brand.
These visuals are the resulting development of my first stage pitch concepts.
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