The Crossings – wine label revisit.

The Crossings wines are sourced from the wild riverside vineyards in the Awatere Valley, New Zealand. Gouged out by ancient glaciers, The Awatere Valley is Marlborough’s most dramatic and most premium winegrowing sub-region. It is the southern-most, driest, and coolest of the three sub-regions, boasting a rich diversity of soil structures, large diurnal shifts, and slow-ripening grapes for more intense fruit flavours and fresher, crisper acids.

Whilst living and working in New Zealand I was fortunate enough to design the original labels for the first wine bottles exported The Crossing vineyard.

This project is a personal concept and the opportunity to revisit those labels.

I chose to use the leaf of the vine to represent not only the towering peak of Mt. Tapuae-o-Uenuku, where early settlers crossed the fast-flowing Awatere river, but also to represent the intense varietal character and vibrant acidity of the wines, in a minimalist aesthetic.

It is in no way connected to or sanctioned by The Crossings or Yealands Estate Winery and Vineyard Limited, New Zealand.

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