The most fresh and convenient

Aramco retail communication hierarchy.

The brief was to create a distinct articulation of the Aramco brand across:

Corporate Signage
Architecture & Environment
Communications

Ambition:
TO BE THE MOST REFRESHINGLY CONVENIENT SHOP ON THE ROAD

Brand Pillars:

Convenient – Build an integrated, omnichannel & hyperconvenient experience that seamlessly fits into our customer’s needs day-to-day.
Energising – In a fast-paced world, become the go-to stop for out customer to refresh and energise in the road.
Welcoming – Bring together technology & human touch to build, warm, personal connections with our customers.

Created whilst at Landor & Fitch, 2019

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