Starbucks X Rainforest Alliance coffee packaging concept.

It started with a simple idea over a shared cup: What if Starbucks teamed up with Rainforest Alliance, and their coffee packaging looked as alive as the forests it comes from? My brief wasn’t just about design – it was about telling the story of every leaf, branch and berry behind each region and brew.

The patterns and type meet in a quiet visual conversation: craft and care, taste and responsibility. Clean white backgrounds let the natural motifs pop, while soft organic shapes create a sense of movement and growth.

On shelf, it would stand out not through noise, but through freshness. It feels lighter. Brighter. More hopeful. A reminder that great coffee can nurture both mornings and ecosystems – one beautifully designed bag at a time.

All rights reserved. All images are the intellectual property and copyright of GHDC Ltd 2026 ©