Sony – Active Series headphone packaging system.

Active Series headphones are a suite of five distinctive products designed with outdoor use in mind, and targeted an audience on the move.

To create a unique personality a rich black “suit” combined with a vibrant red ‘“tie”and silver “cufflinks” authentically echoed the product design.

The system needed to work in six languages in Europe and two languages in the USA.

IF Award for packaging winner, 2008.

Created whilst at Sony Design Centre Europe, 2008 ©