A fresh way to start your day — GHDC Ltd

Shell Select – retail brand messaging hierarchy & comms.

Scope of work ranged from Exterior > Ambient > Services/Facilities > Product > Category/Wayfinding > Campaign > 3rd Party Services/Alliance Partners > Ambient/Touchpoint Messaging.

The messaging hierarchy was developed across a Functional/Practical to Human/Emotional spectrum and HIGH > EYE > BUY levels.

Created whilst at Conran Design Group, 2016.

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